Expectations for 2025: Frutas do Brasil Seeks to Expand Exports
The year 2025 promises to be significant for the Frutas do Brasil project, an initiative of the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Focused on expanding Brazilian fruit exports, the project foresees a series of strategic actions to consolidate its presence in the international market. Jorge de Souza, technical manager at Abrafrutas, highlights the robust planning for next year: “We will participate in four major international fairs: Fruit Logistica in Berlin, Fruit Attraction in São Paulo and Madrid, and Asia Fruit Logistica in Hong Kong, China. In addition, we will organize the Frutas do Brasil Festival, in collaboration with digital influencers and…