Internationalization of Brazilian fruits bears fruit in the 1st half of 2024: check expectations for the coming months
The Frutas do Brasil project, an internationalization initiative by the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will be present at important international events in the second half of this year. These meetings are a true global showcase for fresh Brazilian products, highlighting the quality and diversity of Brazilian fruits. According to Jorge de Souza, project manager at Abrafrutas and executive manager of Frutas do Brasil, distributors can expect quality fruit that is safe for consumption, with the sector’s commitment to good ESG practices, in addition to respect for importers and customers. He highlights that the sector has a process of continuous improvement in operations,…