Conceptually, sustainable agriculture is one that respects the environment, it is socially fair and economically viable. In other words, sustainable agricultural practices encompass techniques that bring together the economic, social and environmental tripod.

One of the pillars of sustainability is social responsibility towards the population that lives and produces fresh fruits and vegetables.

Sustainability encompasses a number of different aspects of a production chain, including the social response of a particular sector. According to data released by Embrapa, in 2018 it is estimated that for every hectare cultivated with fruit, two people are employed in this segment, that is, today a total of 5 million jobs are derived from the fruit-growing agribusiness.
In addition to providing employment, the sector increases income in regions characterized for many years by poverty and drought, and which, with the implementation of irrigation systems, companies in the sector and small farmers can grow quality fruit all year round, and pass on their legacy from generation to generation.

Another positive point of social and economic inclusion is the formation of cooperatives of small and medium fruit growers, bringing to these communities the concept of union and collaboration, creating great job opportunities for the new generations and thus avoiding the rural exodus.

Another important point is that fruit growing has the support of important training, technical assistance and rural extension bodies in all production poles. Brazil invests heavily in agricultural research, resulting in a significant increase in productivity in the sector.