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Internationalization of Brazilian fruits bears fruit in the 1st half of 2024: check expectations for the coming months

Friday July 5th, 2024

The Frutas do Brasil project, an internationalization initiative by the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will be present at important international events in the second half of this year. These meetings are a true global showcase for fresh Brazilian products, highlighting the quality and diversity of Brazilian fruits.

According to Jorge de Souza, project manager at Abrafrutas and executive manager of Frutas do Brasil, distributors can expect quality fruit that is safe for consumption, with the sector’s commitment to good ESG practices, in addition to respect for importers and customers. He highlights that the sector has a process of continuous improvement in operations, with the ultimate goal of achieving excellence in exports of fresh fruit and derivatives.

“The first events of the year were fully attended, with the receptivity of importers being excellent and great business opportunities identified in the target markets”, he says. And he adds: “Fruit Logistica, the world’s largest fruit growing fair, generated millions of dollars in business between exporters and importers. Furthermore, the Frutas do Brasil festivals in Canada and at Brazilian embassies in London and Paris also achieved their objectives, identifying new and important customers for Brazilian fruit exports and providing valuable learning for participating Brazilian businesspeople.”

For the second half of the year, expectations are positive, with the continuation of the strategy of participation in the Asian market. The Frutas do Brasil Festival Mumbai, in India, which will take place between the 26th and 30th of August, promises many business opportunities, especially for apples, avocados and lemons from Brazil. Participation in Asia Fruit Logistica 2024, Fruit Attraction 2024 and the IFPA event in Atlanta, in the United States, are crucial to strengthening the Brazilian presence in these markets.

According to Jorge, Brazilian fruit growing can supply these markets all year round, with quality fruit that is safe for consumption. Brazil stands out as the largest and best supplier of tropical fruits, offering a great diversity of species and varieties.

“The sector’s commitment to quality fruits, ESG practices, respect for importers and customers, and the continuous search for excellence in operations and exports are the pillars that support the participation of the Frutas do Brasil project in international events this second semester”, he ends.

Check out the full agenda for the coming months below:

Asia Fruit Logistica – September 2nd to 6th
Brazilian producers and exporters will be present at Asia Fruit Logistica, a comprehensive fair covering the entire value chain of the fresh produce industry and support services. The event will take place between the 2nd and 6th of September at AsiaWorld-Expo, in Hong Kong, China. Visitors can’t miss the Frutas do Brasil stand, in hall 3, nº 3P40.

Fruit Attraction – October 8th to 10th
Between the 8th and 10th of October, Fruit Attraction will take place at the IFEMA exhibition center, in Madrid, Spain. This event is the second largest fruit fair in Europe, attracting exporters and importers from all over the world. Brazilian companies have participated in the fair for over 10 years, consolidating their presence in the European market.

The Global Produce & Floral Show – October 17th to 19th
The Brazilian delegation will also be present at The Global Produce and Floral Show, in Atlanta, Georgia, USA, between the 17th and 19th of October. Organized by the International Fresh Produce Association (IFPA), this is the main fair for the fruit and vegetable production sector in the United States.

Frutas do Brasil Festival Mumbai – August 26th and 30th
The mission promises many business opportunities, especially for apples, avocados and lemons from Brazil, and takes place in India.

About Frutas do Brasil

Abrafrutas (Brazilian Association of Fruit and Derivatives Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is committed to promoting the growth of Brazilian exporters. This project aims to expand its business, open new markets, highlight Brazilian fruits’ qualities and encourage the consumption of high-quality and tasty fruits. Currently, 63 export companies in the Brazilian fruit sector participate in Frutas do Brasil, achieving partial results exceeding USD 500 million in exports. To be part of the project, you only need to be a producer and register on the website by clicking here.

About Abrafrutas

The Brazilian Association of Producers and Exporters of Fruit and Derivatives (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit growing in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit exporters and holds approximately 85% of the total volume of fresh fruit exported by Brazil.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.


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