Friday March 14th, 2025

Frutas do Brasil will be present at the next edition of Fruit Attraction São Paulo, the largest fair in the fruit and vegetable sector in Latin America, which will take place between March 25th and 27th, at São Paulo Expo, in São Paulo.

This year, the internationalization project of the Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), will explore new business opportunities, strengthen commercial ties and promote the diversity and quality of Brazilian fruits for the international market. 

According to the president of the Brazilian Association of Fruit Producers and Exporters (Abrafrutas), Guilherme Coelho, Fruit Attraction São Paulo 2025 is an excellent opportunity to highlight the quality and variety of Brazilian fruits. “This event will be a milestone for us to further consolidate Brazil’s presence in the global fruit and vegetable market. We are ready to show the world the power of our production, expand our business and open new markets,” he says.

Fruit Attraction 2025 has doubled its exhibition area to two pavilions and hopes to repeat the success of the previous edition. In addition, this year’s edition will also feature business rounds and discussions on industry topics, such as logistics and regulation. Maurício Duval Macedo, CEO of Fiera Milano Brasil – co-organizer of the event in partnership with IFEMA Madrid – recalled that Fruit Attraction, through the State Secretariat of Agriculture, offers space for small producers from Latin America (LATAM) to exhibit their products at an international fair. “Fruit Attraction has this characteristic of giving small Brazilian producers the chance to showcase their products to an international, qualified and buying audience, and Brazil should take advantage of this opportunity by showcasing the best it has to offer,” he comments. 

Duval also confirmed the presence of Marcos Young, director of INSPER, who will be present at the event to talk about business and the Brazilian agribusiness scenario. According to the event organizers, around 18,000 participants are expected over the three days of the event.

IBACEM Sales Manager Arshiley Neves commented on the company’s presence at Fruit Attraction and stated that this year’s edition is an opportunity to ensure visibility, competitiveness and new business. “The event is, without a doubt, an essential showcase for companies seeking expansion in the fruit market,” she added.

Frutas do Brasil will be at stand B115.

 

Brazilian scenario

Brazilian fruit exports reached US$1.3 billion in revenue in 2024, with a growth of 4.2% compared to the previous year. Mango continues to be the main fruit exported, with a revenue of over US$350 million. In addition, fruits such as passion fruit and acerola stood out, with growth of 15% and 25%, respectively, compared to last year.

 

About Frutas do Brasil

Abrafrutas (Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is developing a project to support Brazilian exporters in their search for business expansion; opening new markets; recognition and differentiation of Brazilian fruits; and increasing the healthy habit of consuming tasty, high-quality fruits.

 

About Abrafrutas

The Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit production in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit producers and exporters and holds approximately 85% of the total volume of fresh fruit exported by Brazil.

 

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.