Monday November 28th, 2022

From November 22 to 24, Frutas do Brasil — a project to internationalize the sector carried out in partnership between the Brazilian Association of Producers and Exporters of Fruits and Fruit Products (Abrafrutas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — promoted another edition of the Frutas do Brasil Festival, this time in Chile. The aim of the trade mission was to familiarize participating fruit growers with the characteristics of the local market. 

 

During the visit, the Brazilian delegation, made up of members of the Brazilian Association of Papaya Producers and Exporters (Brapex) and the company Termotécnica, met with Chilean papaya importers. The agenda included visits to supermarkets, fruit retailers and import companies in the capital. During the meetings, fruit producers from Brazil gathered information to promote the commercialization of papaya in the country, in addition to learning about export requirements, quality requirements, logistics, etc.

 

“We are enthusiastic about the results we will see from the festival. In 2021, we conducted a similar mission to the same destination, but with Tahiti lime producers, and the initiative was a great success,” explains Abrafrutas project manager, Jorge de Souza, who concluded by saying that the mission was responsible for opening the doors to Chile for Brazilian producers at the beginning of 2022. 

 

The objective of trade missions of this type, promoted by Frutas do Brasil, is to explore new markets and expand existing ones, in this way reducing the dependence on exports to markets like the United States, the European Union and the United Kingdom. Currently, these markets account for approximately 85% of total fruit exports by Brazilian producers.

 

ABOUT THE FRUTAS DO BRASIL PROJECT

ABRAFRUTAS, in partnership with ApexBrasil, created the project to support Brazilian exporters seeking to expand their business, explore new markets, promote the recognition and differentiation of Brazilian fruits and foster the healthy habit of consuming delicious superior-quality fruit.

Created in 2014, the Frutas do Brasil project seeks to promote Brazil as a supplier of sweet and tasty fruit.