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Discover UpFruit: a producer that drives the export of high quality Brazilian fruits

Friday August 11th, 2023

UpFruit is a renowned company, focused on the distribution of fruits, roots, tubers and vegetables since 1992. The company, which participates in the Frutas do Brasil project — the export program of the Brazilian Association of Producers and Exporters of Fruit and Derivatives (Abrafrutas), with the support from the Brazilian Trade and Investment Promotion Agency (ApexBrasil) —  exports to markets such as Europe, Canada and the United States, playing a key role in exporting Brazilian agricultural products to global markets.

Its headquarters are strategically located in Campinas, a city in the state of São Paulo, close to international airports, seaports and known as the “Fruit Circuit” region.

Operating in close collaboration with around 200 suppliers located in different states of Brazil, including São Paulo, Espírito Santo and Minas Gerais, the company holds prestigious certifications such as GlobalGap, FairTrade, Grasp and SEDEX, guaranteeing the quality and compliance of their products.

In its product portfolio, it offers an impressive palette of flavors, which includes avocado, persimmon, star fruit, lemon, palmer mango, papaya, guava, figs and many more. The company not only strives to bring the richness of Brazilian flavors to the world, but is also committed to ensuring that these natural delicacies are grown and distributed sustainably and in accordance with the highest standards of production and food safety.

To ensure high quality from the cultivation to delivery, UpFruit has specialized agronomists who closely monitor the agricultural practices of its suppliers. This strict supervision ensures that each fruit is picked at the right time and packaged with the necessary care to preserve its freshness and quality. It also uses packaging materials certified by the Forest Governance Council (FSC), reinforcing its commitment to environmental sustainability.

UpFruit has its own fleet of refrigerated trucks in the Brazilian domestic market, serving more than 2,500 schools, hotels, industries and industrial kitchens. Its vast presence is noticeable with packing houses in Jundiaí, Campinas and Osasco.

With a focus on both international and domestic markets, the producer optimizes product selection and packaging to ensure maximum efficiency and competitiveness. Its export department manages the complex logistics of sea and air shipments to destinations such as Europe, the United States and Canada.

Learn more about the company at

About Frutas do Brasil

Abrafrutas (Brazilian Association of Producers and Exporters of Fruits and Derivatives), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), develops a project to support Brazilian exporters in their quest to expand their business; opening new markets; recognition and differentiation of Brazilian fruits; increase the healthy habit of consuming tasty and superior quality fruits. Since the project started in 2014, Frutas do Brasil aims to show that Brazil is a provider of quality fruits produced in a sustainable way.

About Abrafrutas

The Brazilian Association of Producers and Exporters of Fruit and Derivatives (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit growing in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit exporters and holds approximately 85% of the total volume of fresh fruit exported by Brazil.



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