Thursday August 21st, 2025

Brazilian fruit exports continue to expand and are on track to reach one of their highest levels in history in 2025. In the first half of the year alone, Brazil exported more than 546,000 tons of fresh and processed fruit, generating US$583 million in revenue.

The results for the period showed a 27.17% growth in volume and a 12.58% growth in value compared to the same period last year. This performance showcases the efforts of Frutas do Brasil, the internationalization project of the Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The project works to open new markets, establish international trade negotiations, and improve the export-logistics chain led by the private logistics sector and exporters.

Between January and June, several fruits stood out in terms of percentage growth. Melon was Brazil’s most exported fruit, with 118,000 tons shipped, representing an increase of 19.74%, followed by limes, which  also showed a strong performance with 107,000 tons shipped abroad, maintaining their growing presence in the European market.

Mango takes third place with 88,000 tons exported (an increase of 9.54%), despite facing strong competition from the domestic market. Watermelon, meanwhile, posted one of the most significant results of the period, with a growth of nearly 76% in volume shipped abroad.

The second quarter consolidated the return to growth, building on the progress already seen in the first three months of the year. Between April and June, increased international demand coincided with the winter harvest, balancing supply and demand.

“The results demonstrate that the strategies established in the Frutas do Brasil sector project, aimed at increasing exports, have been effective. It is also important to note that ApexBrasil’s support in these initiatives was decisive. The biggest challenge for the sector now is managing a potential increase in U.S. import tariffs, the U.S. being the third-largest market for Brazil’s fruit exports,” comments Jorge de Souza, technical manager at Abrafrutas.

Outlook for the Second Half of the Year

Brazil is preparing for a challenging second half of the year, even as it heads towards a record-breaking year for fruit exports. Historically, this period accounts for the highest volume of Brazilian exports. Fruits such as grapes, mangoes, and melons reach full maturity between September and December, a period that also coincides with an increase in demand in the Northern Hemisphere due to the end-of-year holidays. According to the technical manager at Abrafrutas, the sector is eager to export and there is demand from importers, but disagreements that could disrupt this virtuous cycle of income generation and distribution still need to be resolved.

About Frutas do Brasil

Abrafrutas (the Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (the Brazilian Trade and Investment Promotion Agency), develops this project to support Brazilian exporters in their quest to expand their businesses, open new markets, build recognition and differentiation for Brazilian fruits, and promote the healthy habit of consuming flavorful, high-quality fruit.

About Abrafrutas

The Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) is a non-profit association whose purpose is to represent and promote the Brazilian fruit farming sector on the international market. Founded in 2014, Abrafrutas has approximately 70 growers and/or exporters members and accounts for roughly 85% of the total volume of fresh fruit exported by Brazil.

About ApexBrasil   

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.  The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.