Wednesday December 18th, 2024

The year 2025 promises to be significant for the Frutas do Brasil project, an initiative of the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Focused on expanding Brazilian fruit exports, the project foresees a series of strategic actions to consolidate its presence in the international market.

 

Jorge de Souza, technical manager at Abrafrutas, highlights the robust planning for next year:

 

“We will participate in four major international fairs: Fruit Logistica in Berlin, Fruit Attraction in São Paulo and Madrid, and Asia Fruit Logistica in Hong Kong, China. In addition, we will organize the Frutas do Brasil Festival, in collaboration with digital influencers and with the support of the Brazilian Embassies in Europe and Asia.”

 

These fairs are recognized as some of the main showcases for the global agricultural sector, offering a unique opportunity to connect Brazilian producers with importers, distributors and consumers from different parts of the world. One example is the 2024 Fruit Attraction Madrid, where the Brazilian stand was voted the best in the Countries and Regions category, standing out among 1,800 competing exhibitors.

 

Global promotion of Brazilian fruits

The Frutas do Brasil Festival events have proven to be an efficient tool for promoting the flavors, diversity and quality of Brazilian fruits in target markets. The involvement of digital influencers and the partnership with embassies reinforce the visibility of the project and help to attract new audiences.

 

With these actions, the objective is to increase the volume of exports and expand the customer base, strengthening Brazil’s competitiveness in the global fruit scenario.

 

The expectation for 2025 reflects the commitment of Abrafrutas and ApexBrasil to position Brazilian fruits as a reference in quality and innovation, contributing to the economic and sustainable growth of the sector.

 

About Frutas do Brasil

Abrafrutas (Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is developing a project to support Brazilian exporters in their search for business expansion; opening new markets; recognition and differentiation of Brazilian fruits; and increasing the healthy habit of consuming tasty, high-quality fruits.

 

About Abrafrutas

The Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit production in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit producers and exporters and holds approximately 85% of the total volume of fresh fruit exported by Brazil.

 

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.