Tuesday December 6th, 2022

During the first week of December, another edition will be held of the Brazilian Association of Producers and Exporters of Fruit and Fruit Products (Abrafrutas) internationalization project, with the support of the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Ministry of Agriculture, Livestock and Supply (MAPA), this time in the United Arab Emirates, in Dubai and Abu Dhabi. As an important territory for diversifying Brazilian fruit crop exports, the Arab world, represented by the United Arab Emirates, offers a wealth of business opportunities for the food sector, and especially for fruits and fruit products, due to the climactic difficulties in the region in terms of fruit production.

The year’s last edition of the Frutas do Brasil Festival is aimed at promoting Brazilian fruit and fruit products, like juices and concentrates, which is also done through participation by Abrafrutas in the Brazil pavilion, organized by the Ministry of Agriculture, Livestock and Supply – MAPA at the Abu Dhabi International Food Exhibition 2022. The event is being held from December 6 to 8 at the Abu Dhabi National Exhibitions Company and it is one of the region’s largest food, beverage and hospitality gatherings. In 2019, the Abu Dhabi International Food Exhibition drew 23,000 industry specialists and unique visitors, with a 13% rate of growth compared to the previous edition.  

“The participation by Brazilian companies, represented by Abrafrutas, will be an excellent opportunity to do business and open new frontiers for Brazilian agribusiness in the Arab Emirates,” explains Jorge de Souza, Project Manager for Abrafrutas.

In addition to attending and displaying products during the Expo, Abrafrutas also has a schedule of technical visits to local retailers, companies and markets, aimed at finding out the latest about customer demands and new post-pandemic consumer habits. Jorge says that he is confident that this strategic initiative will succeed at increasing Brazilian fruit exports to the region.

“We’re promoting Brazilian fruit and fruit products like açaí and juices, representing 65 Abrafrutas member exporters and participants in the sector project with ApexBrasil, in partnership with the Ministry of Agriculture, Livestock and Supply and with the support of the Brazilian Embassy in the United Arab Emirates, with the certainty that importers around the Arab world will be delighted with the quality and diversity of Brazilian fruit products,” he says in closing.

About Frutas do Brasil

Abrafrutas (the Brazilian Association of Producers and Exporters of Fruit and Fruit Products), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is developing a project to support Brazilian exporters in growing their business; opening new markets; recognizing and differentiating Brazilian fruit; and making the healthy habit of eating tasty and high-quality fruit more widespread.

The Frutas do Brasil project started in 2014, with the aim of showing that Brazil is a provider of quality fruit that is sustainably produced.