Wednesday June 4th, 2025

The Frutas do Brasil project, an initiative of the Brazilian Association of Fruit and Derivative Producers and Exporters (ABRAFRUTAS) in partnership with ApexBrasil, will be present at the Global Agribusiness Festival (GAFFFF) 2025, which takes place from June 5 to 6 at Allianz Parque, in São Paulo.

Recognized as the largest meeting point for agricultural culture in the world, GAFFFF brings together experts, producers, companies, artists and the general public to discuss the present and future of agribusiness. With a program that combines innovation, sustainability, entertainment and gastronomy, the event is a unique showcase for initiatives that unite the countryside and the city.

Frutas do Brasil at GAFFFF

With a focus on promoting the diversity and quality of Brazilian fruits in the international market, the Frutas do Brasil project will bring to GAFFFF the market expertise of two Abrafrutas representatives: Luiz Roberto Barcelos, financial director, and José Eduardo Brandão, executive director.

The presence at the event reinforces the project’s commitment to the appreciation of Brazilian fruit growing and its integration with themes such as innovation, sustainability and culture — pillars that also guide the festival.

“GAFFFF is the ideal environment to connect Brazilian fruit production to global trends, new markets and consumers. Being here means showing the world the power and versatility of our fruits,” said Jorge de Souza, technical manager at Abrafrutas.

Global Agribusiness Festival (GAFFFF)

June 5th and 6th, 2025
Allianz Parque – São Paulo

Check out the schedule: gaffff.com/programacao

About Frutas do Brasil

Abrafrutas (Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is developing a project to support Brazilian exporters in their search for business expansion; opening new markets; recognition and differentiation of Brazilian fruits; and increasing the healthy habit of consuming tasty, high-quality fruits.

About Abrafrutas

The Brazilian Association of Fruit and Derivatives Producers and Exporters (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit production in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit producers and exporters and accounts for approximately 85% of the total volume of fresh fruit exported by Brazil.

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, the agency carries out diverse trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.