Friday February 2nd, 2024

Brazil is gearing up to make its presence felt at the upcoming edition of Fruit Logistica, one of the most relevant international events in the fruit sector, scheduled to take place in Berlin from February 7 to 9, 2024.

With a diverse and robust delegation, the program is supporting 39 participants from the Frutas do Brasil project — the export program of the Brazilian Association of Fruit and Derivatives Producers and Exporters (Abrafrutas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — at the event.

Representatives of the companies heading to Germany in February are eager for the opportunity to conquer new markets and boost their sales during Fruit Logistica. These positive prospects reflect the growing recognition of the quality of Brazilian fruits in global markets and the extraordinary growth of exports in 2023, surpassing the $1.2 billion revenue mark.

In addition to supporting the delegation, Frutas do Brasil is also promoting the Brazilian booth at the event, located in Hall 23, Booth B01. The expectations for attendance couldn’t be better: the Fruit Logistica organization expects to host up to 90,000 people from 137 countries at the Messe Berlin, a 47% growth compared to the number of visitors at the 2023 event.

According to Jorge de Souza, project manager at Abrafrutas, Brazil’s presence at Fruit Logistica goes beyond fruit sales. “We seek to strengthen relationships with customers and partners, discuss future trajectories, and implement improvements for the coming year considering potential changes in consumer behavior,” he explains. He adds, “We are excited about the proximity of the event, with the confirmed participation of 39 exporting producers showcasing their products. For this year, we aim to expand the presence of delicious Brazilian fruits in various markets around the world. The uniqueness of our fruits and our production calendar is something we want to highlight.”

Exports

The international scenario looks promising for Brazilian fruits in 2024. Fruit exports in 2023 saw a significant increase in revenue of 26.73% compared to the previous year. In terms of volume, there was a growth of 6%, reaching over one million tons of fruits sent to the international market.

Avocado, in particular, has emerged as a standout fruit, showing remarkable growth in both production and exports over the past year. It registers a significant increase of over 128% in value and a surprising 143% in volume in 2023 compared to 2022.

“The diversity of fruits grown in Brazil, combined with the constant improvement of production technologies and commitment to the quality and safety of consumer products, has been crucial in this achievement,” concludes Jorge.

Frutas do Brasil’s Participation in Fruit Logistica 2024

The participants enrolled for Fruit Logistica 2024, associated with the Frutas do Brasil project, demonstrate the strength of unity through associationism and will be in Berlin at Hall 23, Booth B01, promoting their products. They include:

• Agrícola Araújo do Vale LTDA
• Agrodan – Agropecuária Roriz Dantas LTDA
• Avocado Jaguacy Agroindústria Ltda
• Be Fruit Comércio e Exportação Ltda
• BCF Comissionária Aduaneira e Serviços de Impo e Expo LTDA
• Brok Fresh Fruit Comercial Ltda
• Cargolink Agenciamento de Cargas Ltda
• Clorofila Agropecuária
• Coana
• Coopa
• Coopexvale
• Don Vicente
• Fazenda Santa Terezinha Ltda
• Finobrasa Agroindustrial S/A
• Fischer S/A Agroindústria
• Forever5 Comercial Importadora e Exportadora Ltda
• Ftrade
• Gibran
• Gold Fruit Importação e Exportação Ltda
• GrandValle Agricola Imp e Exp LTDA
• Guruva
• Happy Fruits
• Itacitrus
• Jaguacy
• Klabin
• Kuara
• Lina Frutas Ltda
• MBR Comércio, Exportação e Importação Ltda
• Red Lychee
• Santa Felicidade
• Sebastião Da Manga
• Special Fruit Imp & Exp Ltda
• Tfruits
• Termotécnica
• Tradeconnex Comercial Imp e Exp de Resinas Plásticas LTDA
• UGBP Produção e Exportação LTDA
• Up-Fruit Importação e Exportação Ltda
• U S DA SILVA BATISTA EXPORTADORA DE FRUTAS ME
• WestRock

About Frutas do Brasil

Abrafrutas (Brazilian Association of Fruit and Derivatives Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is committed to promoting the growth of Brazilian exporters. This project aims to expand its business, open new markets, highlight Brazilian fruits’ qualities and encourage the consumption of high-quality and tasty fruits. Currently, 63 export companies in the Brazilian fruit sector participate in Frutas do Brasil, achieving partial results exceeding USD 500 million in exports. To be part of the project, you only need to be a producer and register on the website by clicking here.

About Abrafrutas

The Brazilian Association of Producers and Exporters of Fruit and Derivatives (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit growing in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit exporters and holds approximately 85% of the total volume of fresh fruit exported by Brazil.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.