Friday February 21st, 2025

The 2025 Brazilian harvest promises to be one of the most expressive in history. According to the Brazilian Institute of Geography and Statistics (IBGE), the national production of fruits, cereals, legumes and oilseeds is projected to reach more than 322 million tons, an increase of 10.2% compared to 2024. This advance also benefits the fruit sector, which has been expanding its share of the international market.

The Frutas do Brasil project, an initiative of the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), has been one of the main drivers of this expansion. The initiative seeks to connect Brazilian producers with importers through international fairs, trade missions and promotional campaigns. Currently, fruits such as mangoes, melons, grapes and limes stand out in demanding markets in Europe, Asia and the Middle East, consolidating Brazil’s reputation as a supplier of high-quality products.

The National Supply Company of Brazil (Conab) also reinforces the optimistic outlook for 2025. According to the entity, this growth will be driven by favorable climate conditions and the expansion of the planted area, estimated at 81.4 million hectares.

In addition to expanding production, Brazil will continue to invest heavily in sustainability and traceability, ensuring international standards for exported products. The sector has also been improving logistics to reduce delivery times and ensure the freshness of fruit even when exporting over long distances, a differential that is increasingly valued by international markets.

Jorge de Souza, technical manager at Abrafrutas, said that the fruit export sector is optimistic about results in 2025, despite the tense situation in the global economy due to trade wars and tariff packages promised by many countries and economic blocs. With a harvest with enough quantity and quality of fruit on the way, opportunities should arise and exporters will be prepared to meet global demand for fruit. The sector remains attentive to climate issues and its extreme events and the logistical challenges that should impact not only fruit farming, but the movement of goods from several other segments.

With growing production, well-structured commercial strategies and a solid commitment to quality, Brazil is consolidating itself as a strategic partner for importers from all over the world. The year 2025 promises to be positive for the sector, reinforcing the country’s presence in the global fruit market and strengthening its competitiveness against other major producers.

 

About Frutas do Brasil

Abrafrutas (Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), is developing a project to support Brazilian exporters in their search for business expansion; opening new markets; recognition and differentiation of Brazilian fruits; and increasing the healthy habit of consuming tasty, high-quality fruits.

 

About Abrafrutas

The Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) is a non-profit association whose purpose is to represent and promote Brazilian fruit production in the international market. Created in 2014, Abrafrutas has approximately 70 associated fruit producers and exporters and holds approximately 85% of the total volume of fresh fruit exported by Brazil.

 

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.