Brazilian delegation participates in The Global Produce and Floral Show in Orlando
Between October 27 and 29, a delegation of some 15 Brazilian companies will be in the American city of Orlando. The exporters are going to the United States to participate in The Global Produce and Floral Show, an initiative of the International Fresh Produce Association (IFPA). This is the main fair for the fruit and vegetable sector in the country.
So far, the Brazilian delegation includes the following companies: Itacitrus, Cutrale, Tsuge Avocados, Kuará, Jaguacy, Associação Brasileira dos Produtores de Abacate (ABPA), COANA, UGBP, Itaueira, Agrodan, Agrobras, Red Lychee, Nortefrut e Ibacem. Brazil’s participation in the event has the support of Frutas do Brasil (Fruit of Brazil), the sector’s internationalization project carried out in a partnership between
the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Association of Producers and Exporters of Fruits and Derivatives (Abrafrutas). In addition to attending the numerous seminars at the fair, the delegation will carry out technical visits to retail stores, fruit production areas and production technology suppliers. The objective is to promote Brazilian fruit at the business fair that takes place in parallel with the other activities.
A market of opportunities
The USA is currently the third most important market for Brazilian fruit and derivatives exports. In 2021, it accounted for 13.6% of the sector’s total revenues, or USD 136 million in exports. This amount came from exporting 98,000 metric tons of fruit, such as mangoes, papayas, melons and grapes, in addition to açaí.
According to Abrafrutas project manager, Jorge de Souza, there are ongoing initiatives to open up the North American market for avocados produced in Brazil, with an expectation to begin exporting in 2023, as well as limes in the coming years.
“The United States is a major producer and exporter of fruit. However, due to the harsh winter, they import a lot during this season, making it a very attractive market for Brazilian fruit,” Souza emphasizes.
About Frutas do Brasil
Abrafrutas, in partnership with ApexBrasil, has a project to support Brazilian exporters looking to expand their business; open up new markets; promote the recognition and differentiation of Brazilian fruits; and foster the healthy habit of consuming delicious, high-quality fruit.
Introduced in 2014, the Frutas do Brasil project aims to promote Brazil as a supplier
of quality, sustainably produced fruit.