Thursday September 18th, 2025

The Brazilian delegation will be present at the 2025 edition of Fruit Attraction, held in Madrid, Spain, from September 30 to October 2. The event will host over 2,200 exhibitors across more than 70,000 square meters of exhibition space. Furthermore, the “world capital of fruits” is expected to welcome around 120,000 visitors from 150 countries.

This year, Brazil will be represented by 37 companies associated with Frutas do Brasil, the internationalization project of the Brazilian Association of Fruit and Derivatives Producers and Exporters (Abrafrutas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

Frutas do Brasil will be located in Exhibition Hall 12, at booths D02, E02, and F02.

“We are highly optimistic about the outcomes at Fruit Attraction, as the main clients of Brazil’s fruit export sector will be there. New clients will also visit the Frutas do Brasil booth in search of reliable suppliers of safe, high-quality tropical fruits,” summarized Jorge de Souza, who is responsible for the event’s organization.

Carlo Porro, founder of Agrícola Famosa, highlights that his company has taken part in Fruit Attraction since its very first edition. The executive emphasizes the event’s great importance, which he considers a key gathering for all clients during a crucial period for the Brazilian fruit-growing sector. “It marks the beginning of the melon harvest season, so it’s an excellent time to engage with the market as a whole,” he said.

Brazilian Exports

Brazil arrives at Fruit Attraction Madrid as one of the world’s leading fruit exporters, despite facing adverse conditions in the international market. This position is backed by the results from the first half of the year and by the performance registered in the early months of the second half.

According to data from Abrafrutas, Brazilian exports grew by more than 27% in the first half of 2025. Melon was Brazil’s top exported fruit, with 118,000 tons shipped — a 19.74% increase compared to the same period last year. As of July, the country had already exported 81,000 tons of fruit, 58.52% more than during the same period in 2024.

The companies that will be present at Fruit Attraction Madrid include: 1Doce Mel, Forever 5, MBR, Heville, Cargolink, Tfruits, Gold Fruit, Bonsucesso, Up Fruit, Coex, Agrodán, Itaueira, Ftrade, SmurfitWestrock, Be Fruit, Ibacem, Don Vicente, Klabin, GVS, Clorofila, Brapex (with 2 tables), Santana Ginger, Sweet Fruits, Jaguacy, Kuará, UGBP, Finobrasa, Coana, Agro BR (with 5 tables), Britchis, HMV Exports, Campal Frutas, Santa Felicidade, Rocão Citrus, RAR Agro, Frutas do Brasil (with 4 tables), and Frutas Bessa.

About Fruit Attraction

Since 2009, Fruit Attraction has been held annually at IFEMA Madrid and has become a global benchmark in the fruit and vegetable sector. The trade fair promotes strategic connections and strengthens Spain’s position as one of the world’s leading hubs for the agri-food business.

About Frutas do Brasil

Abrafrutas (the Brazilian Association of Fruit and Derivative Producers and Exporters), in partnership with ApexBrasil (the Brazilian Trade and Investment Promotion Agency), develops this project to support Brazilian exporters in their quest to expand their businesses, open new markets, build recognition and differentiation for Brazilian fruits, and promote the healthy habit of consuming flavorful, high-quality fruit.

About Abrafrutas

The Brazilian Association of Fruit and Derivative Producers and Exporters (Abrafrutas) is a non-profit association whose purpose is to represent and promote the Brazilian fruit farming sector on the international market. Founded in 2014, Abrafrutas has approximately 70 growers and/or exporters members and accounts for roughly 85% of the total volume of fresh fruit exported by Brazil.

About ApexBrasil   

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) promotes Brazilian products and services abroad and attracts foreign investments to strategic industries of the Brazilian economy. To reach its goals, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and influencers to learn about the Brazilian productive structure, among other business platforms that are also focused on strengthening “Brazil” as a brand.    

The agency also acts in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.