Fruit Attraction 2016 is expecting exhibitor numbers to grow by 20%

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Seven months before the event, Fruit Attraction has already sold 13% more space than last year and is expecting a 20% increase by the time the show opens The distribution channel from more than 100 countries will attend this business event to find suppliers and products.

There are still seven months to go before the 8th edition of Fruit Attraction begins. The event, which will be held from 5 to 7 October, has already sold 13% more space than last year, when it occupied a total of 33,046 square metres. The Organisers’ Committee, which is made up of IFEMA, FEPEX, representatives of the member Associations of this Federation, of distributors’ associations, retailers and markets, has confirmed that the figures are looking extremely healthy for 2016 edition. This will be most global edition ever, with an expected 1,200 exhibitor companies from 30 countries and 55,000 trade attendees from 100 countries.

After the first meeting to allocate spots in the six halls where Fruit Attraction will take place, the results show that there will be even more participants from all of Spain’s autonomous regions, particularly Andalusia, Murcia, Valencia and Navarre. From an international standpoint, there has also been a big leap in participation by companies based in France, Italy and Holland, as well as new additions such as Costa Rica and Egypt, confirming that Fruit Attraction is a key event for worldwide production, marketing and distribution. This year, the greatest event for the fruit and vegetable sector will feature even more suppliers and the biggest-ever range of produce.

After the priority participation term and until a few days before the trade fair starts, companies opting exhibit at FRUIT ATTRACTION will be assigned the spaces available as any given time. This means that firms will be able to benefit from the business scenario created by the Trade Fair, where for three days they will meet the main representatives of the national and international distribution channel.

In just seven editions, Fruit Attraction has become an essential business tool for the fruit and vegetable sector in a key month for interaction between supply and demand around the world. This landmark trade fair for the world's fruit and vegetable operator chain will be held in Halls 3, 4, 5, 6, 7 and 8 at Feria de Madrid.

The Fresh Produce segment –fresh fruit and vegetables; fresh cut and catering products; nuts; chilled, frozen and dehydrated; processed fruits and vegetables; Organic Hub; flowers and live plants will account for 70% of the offer at Fruit Attraction, although there is also an important Auxiliary Industry Area, with services suppliers, seeds, solutions and equipment for harvest and post-harvest, transport and logistics, stock management and storage, equipment for points of sale, consultancy, finance and insurance.


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